I’m at the Golss Conference in Prague. I have come with Francesc Miron, a colleague from the Economic Promotion Department of the city Council of Barcelona. The target of this conference is to connect with companies that are considering to reorganize their central services into one location, so there is an increasing efficiency on costs. Some of the companies are also looking for strategic partners that will allow them to grow. And some of them are looking for a territory where to locate their new structure (the so called BPO or Business Process Outsourcing).
This, among the others, has been one of our main targets here. The funny thing is that when you observe and listen the different strategies of the competitors (Poland, Ireland, South Africa, Czech Republic, Scotland, Germany, etc), you notice how similar are the messages: “the place to be”, “where talent meets technology”, “the best place to grow your business”, etc. Moreover, the argumentation is based in topics like talent skills, competitive operating costs, good infrastructures, universities, good location and good level of languages.
From a marketing point of view, this is funny. I wish I could be a company!!! Let’s imagine that this was real, that all the argumentations were 100% true (which, could be, but it always depend on the statistics you are making the comparisons). So, what could make me take the decision to locate or not in an specific place?
In this sense, which is the positioning Barcelona has to achieve in this sector, giving as granted that we can offer the same as other places and more? 22@ is one of the answers, since there is not a project like this in Europe. Our outstanding quality of living is another of the main assets. Culture, history, food, etc will complement our value proposition.
Projects are also another clue. Those projects that are completely companies-friendly, like the one we have noticed from Alicante, La ciudad de la luz, an outstanding infrastructure devoted to the cinema industry. With this project, I can imagine where productions will go in the following years. Barcelona, with the Barcelona Media Park and Terrassa, with the Cinema city can be a competitive asset for the media sector in Catalunya for the following years.
Also innovation. There is a lack of research and development in the different speeches and messages. 22@Barcelona is creating a model where R+D and the transference of technology is one of the key factors. Talent comes from university and goes to the research centre, where there could happily be a spin off located in one of our sectorials incubators and, in a few years, become a global player in the globalized world.
And as a differentiation, 22@Barcelona makes this, in the city centre where people live, and enjoy the public space.
Enough arguments? I really think so.
This, among the others, has been one of our main targets here. The funny thing is that when you observe and listen the different strategies of the competitors (Poland, Ireland, South Africa, Czech Republic, Scotland, Germany, etc), you notice how similar are the messages: “the place to be”, “where talent meets technology”, “the best place to grow your business”, etc. Moreover, the argumentation is based in topics like talent skills, competitive operating costs, good infrastructures, universities, good location and good level of languages.
From a marketing point of view, this is funny. I wish I could be a company!!! Let’s imagine that this was real, that all the argumentations were 100% true (which, could be, but it always depend on the statistics you are making the comparisons). So, what could make me take the decision to locate or not in an specific place?
In this sense, which is the positioning Barcelona has to achieve in this sector, giving as granted that we can offer the same as other places and more? 22@ is one of the answers, since there is not a project like this in Europe. Our outstanding quality of living is another of the main assets. Culture, history, food, etc will complement our value proposition.Projects are also another clue. Those projects that are completely companies-friendly, like the one we have noticed from Alicante, La ciudad de la luz, an outstanding infrastructure devoted to the cinema industry. With this project, I can imagine where productions will go in the following years. Barcelona, with the Barcelona Media Park and Terrassa, with the Cinema city can be a competitive asset for the media sector in Catalunya for the following years.
Also innovation. There is a lack of research and development in the different speeches and messages. 22@Barcelona is creating a model where R+D and the transference of technology is one of the key factors. Talent comes from university and goes to the research centre, where there could happily be a spin off located in one of our sectorials incubators and, in a few years, become a global player in the globalized world.
And as a differentiation, 22@Barcelona makes this, in the city centre where people live, and enjoy the public space.
Enough arguments? I really think so.
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Here a few more regarding the comparison with Czech Republic and Poland,
The Weather! (looong snowy winters are not THAT fun) and the sea (and seafood)
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